Blog a Book

How to Blog a Book A Step-by-Step Workshop about Writing & Publishing Manuscripts on the Internet One Post at a Time

Lesson #1: Introduction

• What is a blog?
• Who can be a blogger?
• Why blog a book?
• Can a blog become a book?

How to Prepare to Blog Your Book

Choose topic

• What subjects can I blog about?
• Can any blog become a book?
• Does my blog content determine my book outline or does my book outline determine my blog content?

Get clear on angle

Know what you need to write—research, books, experts, etc.—line this up

Are you passionate about the topic?

Why do you want to write this blog?

Are you committed to writing regularly?

Will you follow through?

Does this support your business, soul’s purpose, goals in life, etc.?

Lesson #2: Start with a Business Plan (part 1)

Wearing a Business Hat:

Deciding if Your Idea has Wings to Fly in Cyberspace

• Why bother to start with a business plan/proposal
• The parts of a proposal and how to use them to analyze your blog/book

Introduction

Overview

Markets

Subsidiary Rights

Spin-offs

Competing Titles/Blogs

Complementary Titles/Blogs

Resources Needed to Complete the Book

Lesson #3: Start with a Business Plan (part 2)

Wearing a Business Hat:

Giving Your Blogged Book Wings to Fly in Cyberspace

Promotion

About the Author

Mission Statement

Author’s Platform

Lesson #4: Start with a Business Plan (part 3)

Wearing a Writing Hat: Conceptualizing Your Blogged Book

The Outline

List of Chapters

Chapter Summaries

Lesson #5: Create Your Blog and Begin Blogging Your Book

Set up a Blog

Writing Your Posts/Chapters

Writing for the Internet

Be Conversational

What tone should they use?

What style should they use?

Use Keywords

What are keywords?

How do you find and use them?

Why do you want to use keywords?

The Advantage of Writing on a Schedule

Do you want to write every day, twice a week, once week, etc?

Why is this good?

Why is this bad?

The Advantage Scheduling Your Writing

What does it mean to schedule posts?

What is the advantage?

What is the disadvantage?

Can you do both?

Lesson #6: Making Sure the “World” Knows You’ve Published in Cyberspace

Ping! Your Blog has been Published!

What is a ping?

How do you set up your blog to get pinged?

Becoming a Savvy Social Networker

Tweeting your blog to Twitter

What is Twitter?

How do you tweet a blog post?

Sharing Links on Facebook

How to share a link

Lesson #7: I’m Done. What Now?

Creating a POD book

Blog into book programs

E-books

Traditional publishing options

Additional products and services